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| Written by Strategy Analytics ?? | | Friday, 02 August 2013 | |
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BOSTON, Aug. 1, 2013 --?According
to the latest research from Strategy Analytics, global smartphone
shipments grew 47 percent annually to reach 230 million units in the
second quarter of 2013. Android captured a record 80 percent share all
smartphone volumes worldwide, while Microsoft solidified its position in
third place.
Scott Bicheno, Senior Analyst at Strategy
Analytics, said, "Global smartphone shipments grew 47 percent annually
from 156.5 million units in Q2 2012 to 229.6 million in Q2 2013. Growth
was driven by strong demand for Android models across all price-tiers in
developed and developing markets, such as the US, China and Brazil. Android now accounts for an impressive 8 in 10 of all smartphones shipped on the planet."
Neil Mawston, Executive Director at Strategy Analytics, added, "The
Android operating system captured a record 80 percent share of all
smartphones shipped worldwide in the second quarter of 2013. Competitive
licensing costs, numerous hardware partners and a large apps store
continue to be among the main drivers of Android's success. Apple iOS
reached 14 percent global smartphone share in the quarter, its lowest
level since Q2 2010. Microsoft slotted into third position with 4
percent share, reaching its highest level in the global smartphone
market for three years."
Linda Sui, Analyst at Strategy Analytics,
added, "Microsoft is making steady progress in the smartphone market
due to strong support from Nokia. However, we believe Microsoft's WP8
platform still needs to improve in at least two areas before it truly
takes off. First, the license fee charged to smartphone makers for WP8
must be more competitive to compete with Android in lower price-bands.
And second, Microsoft must dramatically accelerate its support for
advanced technologies, such as octo-core chipsets, because WP8 continues
to lag behind Android in the premium smartphone category."
Exhibit 1: Global Smartphone Operating System Shipments and Market Share in Q2 2013?1
|
Global Smartphone OS Shipments (Millions of Units) |
Q2 '12 |
Q2 '13 | |
Android |
108.7 |
182.6 | |
Apple iOS |
26.0 |
31.2 | |
Microsoft |
5.6 |
8.9 | |
Others |
16.2 |
6.9 | |
Total |
156.5 |
229.6 |
|
|
| |
Global Smartphone OS Marketshare? % |
Q2 '12 |
Q2 '13 | |
Android |
69.5% |
79.5% | |
Apple iOS |
16.6% |
13.6% | |
Microsoft |
3.6% |
3.9% | |
Others |
10.4% |
3.0% | |
Total |
100.0% |
100.0% |
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|
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Total Growth Year-over-Year % |
41.6% |
46.7% |
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Source: Strategy Analytics, August 2013 |
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The full report, Android Captures Record 80 Percent Share of Global Smartphone Shipments in Q2 2013, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/bps9qhr.
1 Numbers are rounded.
About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com for more information. |
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